Although Americans are notoriously bad for not taking their vacation time—even when they’ve accrued it–paid time off (PTO) remains one of the most attractive benefits employers can offer. So, when you’re hiring, don’t underestimate its importance as a recruiting tool. Having outdated PTO policies or offering minimal vacation, sick, and personal time can turn potential candidates off. Generous policies, on the other hand, can help you secure your next dream hire. Here’s what you need to know about why PTO matters so much.
Creating a killer careers page is often seen as a “nice to have” and moves lower and lower on the priority list as weeks and months go on. No one wants to put the internal resources towards something seen as just a nice dressing on the window. But in recruiting, your careers page is everything. 69% of applicants are more likely to apply for a job if the company actively maintains its employer brand.
A good careers page shows off your benefits, your culture, and your brand. If you’re proud of where you work and you want candidates as hard-working as you are, then having the perfect careers page is not negotiable. With a good ATS, you can easily build out a careers page with a WYSIWYG interface and not involve your team and allow candidates to apply on a mobile device. This seemingly small note should not be ignored–28% of job seekers are looking for jobs on their phones.