A staggering 44% of the world's population is active on social media. On average, each person spends 116 minutes a day on various social media accounts. Why not put those accounts to work for you in your job search? Believe it or not, your social media accounts can make or break your job search. Over the next few weeks, we will be exploring different social media platforms and the best way to use them to find the next step in your career. First, let's go over some general social media tips.