Each year, the iCIMS crew heads out to the HR Technology Conference to network and meet with thousands of HR professionals from all over the world. Attending a trade show of this size provides several benefits for an organization, from branding exposure to top sales opportunities. On my way back from the conference this year, I noticed the same benefits are true for attending recruitment events. Here are some easy-to-use tips that your team can put into action to help stand out in the crowd.
Give Them Something to Talk About
At the HR Technology Conference, everywhere you look people are posting pictures to Instagram, tweeting out facts from interesting sessions, and keeping the event alive on social media. The same holds true at recruitment events. Always be sure to ask the career fair coordinator if there is a specific hashtag that you should be using at the event–if not, make one up! Or you can use the school's name to promote the event. This way, people following the school will see your company participating in the conversation on social media, furthering your reach.
Being active on social media is important, but be sure to keep the messages engaging and give people something to get excited about. Just telling students to stop by your booth may not be enough. Let them know what you have to offer and why they should spend their time with you.
Another way of winning the social media game is to offer a really creative and fun giveaway that will get attendees talking for you! Here at iCIMS, we were excited to give the HR Technology attendees a 'Suite Dreams' room drop package–complete with fuzzy Ike slippers and a sleep mask! People were thrilled with the gift and shared their excitement on Twitter, Facebook, and Instagram. Giving away some fun, creative promotional items to students can provide the same results at recruitment events.
Express Your Culture. . .Creatively
Many organizations hand out flyers or folders at college fairs that may say what a great place their company is–but showing them first hand is much more valuable. At HR Technology, some vendors used their booth atmosphere to mimic aspects of their corporate culture such as ditching the business wear and having team members wear their jeans and sneakers to demonstrate their casual dress code at work. This helps your company stand out, and gives booth attendees an idea of what it's like to work at your company just by passing by the booth.
This tip can easily be used at recruitment events to physically show potential candidates what type of organization they could work for. For example, if a perk at your company is free healthy snacks to employees, you can fill your table with fruits and granola bars for students to snack on. If you have a strong community focus around green initiatives, you can have small plants on your table to hand out to students when they come to learn about your organization. These are all ways to stand out by showing your company culture, rather than just writing it in a pamphlet.
Walking through the aisles of HR Technology, digital devices are EVERYWHERE. Whether it's iPads, monitors, video walls, or interactive touch screens–every booth is showcasing their products on screen.
Basically, paper is becoming obsolete at these events–people don't even bring business cards anymore! All information is collected through electronic scanners and other devices so that attendees don't need to worry about bringing anything with them.
This is a trend that is also present at recruitment events by using mobile-optimized recruitment marketing automation tools which are used to collect students' information. Companies with monitors or iPads are much more likely to get attention from students than booths with flyers and a stack of resumes. Giving students a way to electronically submit their resumes shows that your company is up-to-date with technology and the student will appreciate not having to carry a stack of paper resumes around with them. Additionally, it creates a pool of candidates for recruiters to engage with after the career fair. By having the candidates' information already imported in a recruitment marketing automation tool, recruiters can easily send email communications and keep interested candidates updated on company news, job openings, and more.
These are just a few ways for your organization to stand out at upcoming recruitment fairs. What other strategies are you using to achieve success at your events?
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Kacie Frey is the events supervisor for iCIMS, Inc., a leading provider of Software-as-a-Service (SaaS) talent acquisition software solutions for growing businesses. To learn more about how iCIMS can help your organization, visit www.icims.com.
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