With the tightest labor market in decades, candidates are going out of their way to be better informed and strategic in their approach when exploring new job opportunities. According to a 2018 study done by Aptitude Research Partners, companies define informed candidates “as having the right information for an interview, the right skills for the job, and someone who has conducted his or her own research”.
In the past, business reputations were dependent on word-of-mouth or ad campaigns expertly crafted by marketing firms. In the age of social media, it is critical that organizations build and manage their online reputations. Companies should manage their online reputations not only to increase profitability and establish themselves in the market, but also to attract and retain quality employees.