HR Connection blog

Everyone is spending a lot more time online these days—including job applicants. Job seekers (especially younger ones) are increasingly using social media in their job searches, and organizations are capitalizing on this trend to widen their applicant pools. Companies worldwide are leveraging their social media platforms to build their employer brands and create fun, laid-back content that attracts potential candidates. With the following strategies, organizations can drive interest in their next hiring campaigns. 

With the tightest labor market in decades, candidates are going out of their way to be better informed and strategic in their approach when exploring new job opportunities. According to a 2018 study done by Aptitude Research Partners, companies define informed candidates “as having the right information for an interview, the right skills for the job, and someone who has conducted his or her own research”.