In the past, business reputations were dependent on word-of-mouth or ad campaigns expertly crafted by marketing firms. In the age of social media, it is critical that organizations build and manage their online reputations. Companies should manage their online reputations not only to increase profitability and establish themselves in the market, but also to attract and retain quality employees.
In today's world of work, candidate reputation is becoming an increasingly important factor in hiring decisions. While the resume used to reign supreme, employers can now rely on data for a more holistic view of a candidate's experience. In fact, 50% of talent professionals and hiring managers say data is the top trend impacting how they hire, according to recent research from LinkedIn. Data effectively gives hiring managers a 3D view of an applicant's background as well as insight into their personality, helping them predict hiring outcomes, increase retention, evaluate skills gaps, and build better offers.