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HR Connection blog

Mike McKerns

Recent Posts

Finding the Cash to Increase Pay

on Aug 25, 2021 9:30:00 AM By | Mike McKerns | 0 Comments | Salary Increase Pay
As summer hits its stride and life starts to return to normal in the USA, businesses are lifting pandemic-related restrictions, and the percentage of the population that has been fully vaccinated grows every day. In spite of this upswing, though, talent remains a serious concern of many companies. One recent survey of HR leaders found just over half (51 percent) mainly worried about keeping the talent they have, and just under half (49 percent) mostly anxious about attracting new talent.1  Employers are struggling to appeal to and retain talent for many reasons, but fear and money are at the top of the list.
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What Do Employees Expect In 2021?

on Jun 30, 2021 9:30:00 AM By | Mike McKerns | 0 Comments | Employees Employee Job Flexibility 2021
One of the most surprising after effects of the 2020 COVID-19 pandemic is that while unemployment is high, it's still tough to get open positions full. In part, that's because the crisis revealed weaknesses in systems we rely on, including healthcare, schools, employment, and infrastructure. As a result, employees are questioning several aspects of their work lives. Hit their hot-button issues out of the park, and you'll attract in-demand candidates.
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Nurture and Drip Marketing for Recruiters

on Apr 28, 2021 9:15:00 AM By | Mike McKerns | 0 Comments | Recruiting Marketing automation
As I'm sure you already know, recruiting and marketing have a lot in common. Both have prospects, pipelines, and leads. Writing a good job description is an artform that uses techniques directly from the marketing copy writer's playbook. The techniques recruiters use to attract candidates and the challenges they face staying top of mind are no different than what is being used down the hall in the marketing department. In the marketing world, we can leverage drip and nurture marketing campaigns to stay top of mind with our prospects and these exact same techniques fit nicely into a recruiter's tool kit as well. A drip marketing campaign is the easiest to implement. It's a type of automated email campaign that allows you to send out a series of scheduled and personalized emails to your contact database over an extended period of time. Drip marketing helps you to stay engaged with not quite ready candidates over a longer period of time through consistent touch points. Once you determine the goal of your drip campaign (stay top of mind with candidates, gain more referrals, etc.) use an automation tool like HubSpot or Active Campaign to share content on a defined schedule. Some examples of content you may want to email are A list of jobs you'd love to see referrals to Updates on how your company has flourished over the past year Interviews with current employees Anything that sets you apart from your competitors as an employer A nurture marketing campaign takes a bit more planning but can be highly effective. This type of campaign is built around a series of emails that are sent based on a candidate's behavior. The campaign will deliver timely, targeted information that helps guide them through their job search (or any goal that you set). As the candidate receives emails, they are presented with information based on your goals and their actions. Specific behavioral data matters in nurture campaigns, for example, how many times a candidate visited your website, which articles or guides they've read, and what jobs the applied to in the past. The goal is to deliver educational value while encouraging engagement. Unlike drip marketing, the nurture campaign is triggered by these actions, creating an even more personalized sending schedule. It can often take a lot of work to bring candidates into your database. If they are someone you'd like to hire one day, it's a good idea to keep in touch and using a little automation will help make the effort easy and scalable.
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Time-Block Your Way to Productivity

on Feb 10, 2021 9:30:00 AM By | Mike McKerns | 0 Comments | Productivity Time Management
Want to become one of the most productive people in the office? Take a page from Elon Musk, Bill Gates, and other entrepreneurs and creatives who are famous for their productivity: replace traditional to-do lists with time blocks.
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