The Employment Expert blog

We've talked about how to market yourself on LinkedIn, and the basis for connecting to opportunities is building your profile. You need to represent yourself in a way that lines up who you are with what you do. Your profile is a key way to build your brand.

Whether you're an intern or a CEO, LinkedIn is the best tool for professional networking in the digital age. You network with people by adding them as "connections," just as you'd make a friend request on Facebook. You can contact them in a private message or by the contact information they've provided. On your profile, all your experience, education, and achievements are presented for others to view.

Whether you're an intern or a CEO, LinkedIn is the best tool for professional networking in the digital age. You network with people by adding them as "connections," just as you'd make a friend request on Facebook. You can contact them in a private message or by the contact information they've provided. On your profile, all your experience, education, and achievements are presented for others to view.