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HR Connection blog

Nurture and Drip Marketing for Recruiters

on Apr 28, 2021 9:15:00 AM By | Mike McKerns | 0 Comments | Recruiting Marketing automation
As I'm sure you already know, recruiting and marketing have a lot in common. Both have prospects, pipelines, and leads. Writing a good job description is an artform that uses techniques directly from the marketing copy writer's playbook. The techniques recruiters use to attract candidates and the challenges they face staying top of mind are no different than what is being used down the hall in the marketing department. In the marketing world, we can leverage drip and nurture marketing campaigns to stay top of mind with our prospects and these exact same techniques fit nicely into a recruiter's tool kit as well. A drip marketing campaign is the easiest to implement. It's a type of automated email campaign that allows you to send out a series of scheduled and personalized emails to your contact database over an extended period of time. Drip marketing helps you to stay engaged with not quite ready candidates over a longer period of time through consistent touch points. Once you determine the goal of your drip campaign (stay top of mind with candidates, gain more referrals, etc.) use an automation tool like HubSpot or Active Campaign to share content on a defined schedule. Some examples of content you may want to email are A list of jobs you'd love to see referrals to Updates on how your company has flourished over the past year Interviews with current employees Anything that sets you apart from your competitors as an employer A nurture marketing campaign takes a bit more planning but can be highly effective. This type of campaign is built around a series of emails that are sent based on a candidate's behavior. The campaign will deliver timely, targeted information that helps guide them through their job search (or any goal that you set). As the candidate receives emails, they are presented with information based on your goals and their actions. Specific behavioral data matters in nurture campaigns, for example, how many times a candidate visited your website, which articles or guides they've read, and what jobs the applied to in the past. The goal is to deliver educational value while encouraging engagement. Unlike drip marketing, the nurture campaign is triggered by these actions, creating an even more personalized sending schedule. It can often take a lot of work to bring candidates into your database. If they are someone you'd like to hire one day, it's a good idea to keep in touch and using a little automation will help make the effort easy and scalable.
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7 Reasons Why 2021 WILL Be the Year of the Dedicated Recruiting Solution

on Jan 25, 2021 9:15:00 AM By | Employment Enterprises | 0 Comments | Recruiting Strategic
After the year we just endured as a global community, should anyone (economist, epidemiologist, astrologer or otherwise) feel comfortable making predictions about what’s ahead? At Employment Enterprises, we have one employment prediction for 2021 that we offer up with certainty: It will be the year of the dedicated recruiting solution. Why? Because decades of job market ups and downs have taught us that rebuilding business strength and stability begins with people. Big comebacks take skilled talent.
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Preparing for the Workforce of 2030

on Mar 17, 2020 2:56:22 PM By | Valerie Grubb | 0 Comments | Recruiting Workforce Human Resources Future
To learn more, please join us on Tuesday April 14th at 1:00 EST (10:00 PST) for a Live Webinar with Val Grubb. This webinar is valid for 1 PDC toward SHRM-CP and SHRM-SCP recertification and has been pre-approved by HRCI for 1 HR (General) recertification credit hour. Click here to register.
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Recruiters, Adopt an Infinite Mindset in 2020

on Feb 12, 2020 9:45:00 AM By | Ira S Wolfe | 0 Comments | Recruiting Recruitment Improvement
According to author and TED speaker Simon Sinek, “a worthy rival inspires us to take on an attitude of improvement.” That’s part of what he calls the infinite mindset. This infinite mindset is what Sinek believes differentiates businesses that think ahead versus those that live in the past. “Business is a journey without a final destination,” he says. “The goal is not to win but keep playing.”
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The Business Impact of a Mature Hiring Process

on Jan 15, 2020 10:15:00 AM By | iCIMS | 0 Comments | Recruiting Recruitment
The recent spike in mergers and acquisitions, the Internet of things (IoT) and technology-centric business transformations have organizations moving faster than ever to achieve strategic initiatives. To keep pace and effectively execute against operational goals, a strong workforce is essential.
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3 Ways to Master Next Year's Candidate-Driven Market

on Dec 30, 2019 9:45:00 AM By | Kelly Peters | 0 Comments | Recruiting talent candidates
The unemployment lows we’ve seen throughout 2019 are expected to continue into the new year. In 2020, recruiters will have to work harder than ever.
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How Google Will Help Informed Candidates Find Jobs Faster

on May 15, 2019 10:53:00 AM By | iCIMS | 0 Comments | Recruiting Online Digital Era
With the tightest labor market in decades, candidates are going out of their way to be better informed and strategic in their approach when exploring new job opportunities. According to a 2018 study done by Aptitude Research Partners, companies define informed candidates “as having the right information for an interview, the right skills for the job, and someone who has conducted his or her own research”.
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Tips For When A Key Employee Moves To A Competitor

on Apr 24, 2019 10:28:00 AM By | Michael Faley | 0 Comments | Recruiting Legal
As with most things in life, you should hope for the best but plan for the worst in the event that a valued employee leaves to join a competitor. This article contains some helpful tips to keep in mind following such a move by a key employee.
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Recruiting and Managing Autistic Adults

on Apr 3, 2019 10:34:00 AM By | Sarah Perlman | 0 Comments | Recruiting Autism Awareness Managing
One in 68 Americans is autistic. Autism is a spectrum disorder, so many individuals only slightly differ from a "neurotypical" person. Many autistic adults have significant skills that could benefit many jobs and industries. So why hasn't this untapped group of possible employees been utilized to the best of their potential?
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4 Tips to Speed Up Your Hiring Process

on Mar 6, 2019 10:51:00 AM By | Sarah Perlman | 0 Comments | Recruiting Benefits Interviews hiring
Candidates have the upper hand in today's job market. Unemployment under four percent means that there is a high quantity of jobs available but a lack of candidates who have the required skills. Great candidates are harder to find which increases the length of the hiring process Managers spend valuable time reviewing resumes and holding interviews—if the candidates even show up that is.
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